As the world moves into the digital era, businesses are continuously innovating and adapting to meet their customers’ demands. Here are the hottest ecommerce future trends you should watch out for over the next few years.
One of the hottest ecommerce future trends is providing your customers with multiple payment methods. Popular options like PayPal, Stripe and 2Checkout make life much simpler for customers.
1. Customer Service
When customers have a positive experience with your company, they are more likely to purchase from you again or recommend your brand to others. This increases customer lifetime value (CLV), which is the cumulative amount of revenue generated by one single customer over time.
The key to increasing CLV is making sure your customers receive excellent service. To do this, invest in technology that enables personalized and effective customer service. Examples include chatbots or AI-powered help centers which offer self-service options to reduce contact center workload while still offering top notch customer care.
A successful customer service team is one that is highly trained and knowledgeable about their products and services. This is essential as it gives customers the assurance that the person they’re speaking to understands what they need, as well as can offer an effective solution.
Your team should also be taught to answer questions with grace and courtesy, especially if you are dealing with children, seniors or others with special needs. This is especially essential when working with these groups of individuals.
With all these factors taken into account, it is easy to see why customer service has become the future of online business. In 2020, your team must be able to deliver an unparalleled customer experience across all channels at all times.
To guarantee this level of support for customers, consider implementing omnichannel solutions that are easy to manage and integrate with all different channels they utilize. In doing so, your staff can offer seamless assistance no matter where they are on the web or how they contact you.
Furthermore, your customer service team should be staffed with the best people for the job. This can be achieved either through recruiting from an elite pool of candidates or finding top employees within your current employee pool. When your employees feel valued and empowered to provide exceptional service to customers, they’ll be more motivated and eager to succeed.
2. Convenience
Convenience is the ability to perform tasks quickly and effortlessly. This could include providing next day delivery, guest checkout or store pickup options as well as making ordering and paying online a breeze.
Convenient shopping is becoming an increasingly important trend among consumers as they strive to save money, locate deals and compare products.
Convenience has never been more essential, particularly in today’s economic environment where shoppers are facing serious financial strain and tight budgets. They’re turning towards technology-enabled shopping to reduce their wishlists and compare prices quickly – all with just a few clicks!
Convenience is the top reason that Americans shop at both major and local shops alike, and it’s why they tend to choose brands that emphasize their convenience options throughout the customer journey.
Owning an e-commerce website is essential for making your business convenient and accessible to customers worldwide. It makes it simpler to process orders, collect payments, and offer superior customer service.
Scaling your business and increasing sales quickly are two key benefits of the platform. To get started, make sure you choose an e-commerce platform that offers all necessary features at an affordable cost.
Consider implementing an e-commerce personalization solution on your site. Doing so will allow you to deliver a more customized shopping experience tailored to each individual customer.
COVID-19 and the impending global pandemic have driven customers to seek brands that provide convenience and simplicity. In today’s e-commerce age, businesses must adapt their shopping experience in order to stay ahead of customers’ demands – or risk being left behind.
3. Social Impact
One of the most critical elements for any sustainable business is its social impact. This measure measures a company’s performance relative to society and social justice, taking into account both internal practices and external elements like wages, benefits, adherence to labor laws; plus environmental and social aspects like working conditions, safety hazards, and fair trade agreements.
When planning the development of your online business, be sure to consider its social impact. Doing so will allow you to have a beneficial effect on both the world and your customers alike.
Consider donating some of your profits to a charity or cause you are passionate about. Doing so will not only generate goodwill but also make your business even more successful. Furthermore, use your social media platform to advocate for causes close to your heart and inspire others to do the same.
Many online businesses are now dedicating time to finding ways to make a positive social impact. TOMS Shoes, for instance, has launched an initiative that allows customers to donate one pair of shoes to children in need for every pair purchased – making them leaders in this area and building loyal customers. Another way you can contribute towards society is treating employees well and rewarding those who go above and beyond in their work.
4. Convenience
One of the key advantages of online business is convenience. This trait allows people to do more in less time, which can be a major motivating factor for consumer use.
Convenience is defined as anything that saves people time or effort. This could include an ecommerce platform for selling products online, or a customer support section on your website that promptly answers queries.
However, not all conveniences are created equal. Some can be tedious to use and don’t always function as expected or require expensive repairs. Examples of non-functioning conveniences include Bluetooth which doesn’t always pair correctly with other devices and filling stations that don’t carry all necessary items for refueling your vehicle.
Convenience is the future of online business, and there are plenty of ways to make it work for you. But before you can reap its benefits, make sure you use the appropriate tools and technologies.